This site is run by Ernie Svenson, a New Orleans commercial litigator who began practicing law in a big law firm, dependent on secretaries and paralegals to manage bulky paper files. Then he discovered how to make his practice exponentially easier to manage by harnessing technology (click here to read more about his story).
In 2006, Ernie left a well-respected 50-lawyer firm to start a Ninja-efficient, solo practice. As a nationally recognized speaker, author, and blogger, he’s helped hundreds of other small firm lawyers transform their practices as well.
Parker Layrisson is an attorney and author who built a big personal injury practice in small place by writing the book on it. His law office is located in Ponchatoula, Louisiana (Population 6,596) but clients often find him via his strategically crafted website.
Parker’s online marketing system generates a steady stream of quality car accident cases (he shuns most traditional advertising, i.e. obnoxious TV ads). He is probably proudest of his mentoring group for young lawyers, where he helps them learn the nuts and bolts of building a successful law practice. In short, Parker spends most of this time helping other people in every way possible.
Andrew Legrand went straight out of law school into a solo practice, which was completely virtual. He’s represented local businesses, and national ones —always making strategic use of technology to work smarter and do a better job.
Andrew has gained media attention from Forbes, and Business Insider. He recently formed SperaLaw, which represents his latest vision of the modern law firm. Andrew is also a nationally recognized speaker, frequently teaching fellow lawyer how to use technology to be more efficient and more productive.
Craig Bayer is the founder of Optiable, which helps small law firms with practice management software such as Amicus Attorney, Clio, Worldox, TimeMatters, and PCLaw as well as cloud services such as NetDocuments, Dropbox, and Google Apps. He’s been doing law-related tech consulting for over ten years, and has worked with hundreds of law firms.
Craig frequently speaks to bar associations, and is sought after because he not only has deep knowledge of law-related technologies, but can also explain it in a straightfoward manner. Craig’s advice is always based on what’s best for the client, even if it winds up being a solution he doesn’t provide.
Jason Marsh is the founder of Marsh8, a nationally known digital marketing agency focused on small firms. Internet marketing for lawyers is intensely competitive, but Jason knows what is working right now, and he tells it straight. More importantly, he gets consistent, dependable “returns on advertising investment” for small firm lawyers who want the maximum bang for every buck they spend online.
Jason crafts tailored online campaigns that get maximum ROI, and he continually optimizes each campaign over time (crucial in the constantly changing online world). He also chairs the “Legal Marketing Group” for the ABA’s Law Practice Division.
Megan Hargroder founded Conversations, LLC,which does social media consulting and web-strategy for businesses of all sizes, and especially enjoys helping lawyers in small firms.
She agrees that “social media” is an annoying word, but emphasizes that strategic use of social media helps lawyers attract better clients. And by “better clients” we mean folks who appreciate your hard work, and are easy to work with.
Who could be annoyed with that?
Ramesh Reddy built a rewarding and lucrative personal injury practice by attracting the right kind of clients—i.e. people he liked working with and who truly valued his services. To accomplish this, he completely shunned fancy web design, expensive traffic-driving schemes, and arcane SEO ploys touted by the mainstream “legal marketing gurus.”
Instead, he put up a low-cost website and published words that demonstrated empathy towards potential clients, and built up trust. Which is to say he learned the little-known (but powerful) art of copywriting. He recently started offering his copywriting skills to other lawyers who want better clients using a tasteful approach to online marketing that can be easily automated (if done in the right way).