How to Use Your Blog to Create a Book Your Prospects Will Love
Most attorneys are victims of a spell; they believe writing a book requires massive amounts of time and effort.
Full disclosure: it does not.
As someone who’s ghostwritten over 200 books (mostly for lawyers), I’m here to tell you that the mechanics of authoring a book for your practice are simple.
The writing process is basically identical to the one you already use when drafting blog posts.
Ernie graciously invited me to host a webinar on just this subject—how to leverage your law firm blog to create ebook after ebook as grist for your marketing machine. (It’s now a special lesson his acclaimed LawFirmAutopilot course)
In case you missed that webinar here are the vital takeaways:
- Ebooks = awesome, evergreen marketing tools. A solid book costs less than a billboard ad, and it can serve you for 10+ years.
- If you can blog well, you can write a book. Period.
- There are only 14 steps to the process of using your blog to create a never-ending stream of ebooks (see below).
- The first four steps are the key. Clarify why you want to write books; determine your standards for success; identify your audience precisely; and choose one binding idea for the book.
- Once you’ve done these four steps, writing the book is as easy as paint by numbers. Just blog like you always do, with three main caveats: 1) stick to your theme; 2) write for your pre-defined, specific audience; 3) avoid repeating yourself.
The 14 Step Process I’ve Used to Ghostwrite 200+ Books—it’s simple, and it works every time:
1. Clarify your WHY.
2. Clarify your standards.
3. Clarify your target audience.
4. Zero in on one big problem.
5. Brainstorm titles/big ideas.
6. Share brainstorming with 2-3 people you trust.
7. Modify plan based on feedback.
8. Create a broad structure for the book.
9. Get writing—just like you’re blogging.
10. Stitch the book together.
11. Get it proofed.
13. Market with it, and measure your results.
14. Rinse and repeat.
Do you have more questions?
Need help writing your book? Let me know.
I’ve already helped lawyers in diverse practice areas, including bankruptcy, criminal defense, construction, employment, estate planning, family law, immigration, personal injury, probate, Social Security Disability and workers’ compensation.
If you want, I can brainstorm your blog-to-book outline (no cost for this), so you can get momentum towards finishing your “client-magnetizing” book.
Just email me (Adam Kosloff) at: firstname.lastname@example.org.