The Best Way to Get New Clients Too many attorneys don't understand how to market their practices. They don't have a reliable system for getting new clients, easily and affordably. The key to figuring out how to market your practice is to start with an obvious question... How do prospective clients find a lawyer? On page 10 of its 2017 Legal Trends report, Clio announced results that surprised some lawyers. Here's a screenshot of the answer: A lot of lawyers seem to believe that … [Read more...]
Dan Kennedy can help small firm lawyers
Dan Kennedy will help you make more money If your small firm law practice needs a steady stream of great clients, then you should get to know Dan Kennedy. Who is Dan Kennedy? Short answer: Dan Kennedy has a long track record of taking small business owners to seven-figure incomes and multi-millionaire wealth. Yeah, including some lawyers. And yet we don’t seem to hear much about him in the legal profession. Which is why it took me long time to stumble across him. (And even longer … [Read more...]
Use Your Blog to Create a Book Prospects Will Love
How to Use Your Blog to Create a Book Your Prospects Will Love Most attorneys are victims of a spell; they believe writing a book requires massive amounts of time and effort. Full disclosure: it does not. As someone who’s ghostwritten over 200 books (mostly for lawyers), I'm here to tell you that the mechanics of authoring a book for your practice are simple. The writing process is basically identical to the one you already use when drafting blog posts. Ernie graciously … [Read more...]
Why Your Clients Don’t Trust You Yet
Why Your Clients Don't Trust You Yet What if everything you had been taught, thought or believed about successfully relating to clients was wrong? That’s the question that Dan Kennedy poses at the beginning of his book on “Trust-Based Marketing.” Most lawyers ignore the trust factor in their marketing efforts. Most so-called marketing “gurus” also fail to grasp this stark reality… We live in an increasingly un-trusting world. Kennedy is soberingly realistic, and points out that people today … [Read more...]
How to Gather Great Client Testimonials
How to Gather Great Client Testimonials For most people, hiring a lawyer is a daunting proposition. For some it’s intimidating. Few people treat the decision lightly. Most folks aren’t just going to hit your website and dial your number. That makes sense, right? And the more discriminating the person, the less likely they are to make snap decisions. So you have to factor this into your marketing. Unless you want only impulsive people to hire you (hint: you don’t because they tend … [Read more...]
What’s the best lawyer website software?
What's the best lawyer website software? Vast experience has taught me that the best lawyer website software is “Wordpress.” Hands down. No contest. I've used pretty much every web & blog software since I got online in 2002. And I've migrated all of my sites away from those other ones to Wordpress. If you're serious about doing online marketing and using the web to attract top-notch clients, there is no other sensible option. You must choose Wordpress. Plus, it's totally free … [Read more...]
How to Sign Up 200% More Clients From Your Website
Would you like to easily get more high-quality clients? The most well-known method for getting new clients is to do lots of face-to-face networking. This is a predictable way of getting referrals, and so if you're doing this and getting lots of great clients you can ignore what I'm about to say next. For the rest of you, here's something that's little known to most lawyers. It's... Weird But Totally Possible... Would you like to get more high-quality clients WITHOUT having to do any … [Read more...]
The best law firm website attracts clients (by being clear)
The best law firm websites are probably not what you think they are. In this 14-minute video, I'll explain how to use a "magic sentence" to make your website attract great clients. … [Read more...]
Alternative careers for lawyers
What are good alternative careers for lawyers? If you're tired of practicing law what else can you do that will make you good money? And how quickly can you shift over to that alternative career? Of course, the answer depends on several factors. Here are two that are most crucial... Factor #1: what exactly do you want to do next? The skills involved in practicing law translate into a LOT of alternative careers. That's good news, right? Okay, but you know that there are challenges … [Read more...]
Perhaps my competitors can better serve you
Who’s my competition? Technically, I know I have competition. However, in my way of looking at things, I don’t. Here’s why. My mission is to help solo and small firm lawyers improve their practices by learning to better leverage technology. Obviously, there are other folks that supposedly help lawyers in that way. So, yes —technically— those folks are my competition. But, if they truly help lawyers better manage their practices I consider them allies. Unfortunately, I don’t … [Read more...]
