Why Your Clients Don’t Trust You Yet
What if everything you had been taught, thought or believed about successfully relating to clients was wrong?
Most lawyers ignore the trust factor in their marketing efforts. Most so-called marketing “gurus” also fail to grasp this stark reality…
We live in an increasingly un-trusting world.
Kennedy is soberingly realistic, and points out that people today have “very, very, very scorched fingers and badly bruised confidence.”
If you’re hoping to get prospective clients to hire you you must face the fact that most of them don’t trust you in the slightest.
If you want more good clients to hire you then you need to do something to overcome their deep mistrust.
Hiring charlatans who claim they’ll quickly drive a bunch of traffic to your website is the wrong choice.
If you’ve been taught that’s the way to succeed then you’re wrong.
Instead of believing clueless opportunists, read Dan Kennedy’s book: The No. B.S. Guide to Trust-Based Marketing in an Understandably Untrusting World.
Read it with a highlighter pen, and make lots of notes.
Here’s a passage on page 19 that you should definitely highlight:
“A big breakthrough in your own approach to trust-based marketing will be forcing yourself away from rational, logical thought about why your [clients] would or should trust you.
Instead, if you can ‘decode’ how they really process the ideas, information, and propositions you present, you’ll find yourself holding a new key to the vault.
Abandoning rational thought for customers’ actual thought is not an easy shift. This is the challenge before you!”
By understanding how people actually come to trust you’ll be able to create a marketing system that deliberately manufactures maximum trust.
Of course, building trust takes time.
You need patience to build a solid marketing system. And you need the right approach.
If you want to get great clients in.a predictable steady stream you need to read Dan Kennedy’s book and stop believing all the marketing B.S. you’ve been overexposed to.
I empathize if you’re shocked to learn that most marketing information is useless bunk.
But it’s not too late to follow a better path.
Discovering Dan Kennedy was the most important thing that happened to my online marketing.
And I’m 100% certain it will be for you too.
Oh, and by the way, here’s the best way to overcome mistrust from prospective clients.
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